Secondary Audience Research

The audience of my trailer and the magazine cover will be slightly different because they will be targeted at different people and age groups because, some people will se the trailer and will recognise the actors, and see that their fans of them, so that will make them want to go and see the film more. The Magazine Cover may be aimed at people who like the genre Horror, so they will see it all around on magazine stands, so they will want to pick it up and read more about them. The target audience for my magazine will be similar to 'Total Film' magazine. 

Trailer

Using the website pearlanddean.com to find the target audience for similar films will enable me to create an estimated audience profile for my film. 

The film 'The Others' is similar to my intended target audience narrative because we are wanting to base our trailer on a similar narrative style- how the character can see the dead. 
The target audience for this film is

The film 'Insidious' has similar narrative themes and uses the genres repertoire in a similar way to how I intend is similar to my intended. Which is that it's not the house that is haunted it's the boy which is haunted, which is exactly like what goes on in 'The Others' and 'The Sixth Sense'. 

Therefore, we propose that our target audience is fifteen or above, with the majority watching between of the age fifteen and twenty four. We would like our target audience to be both genders, but for our actors we are going to be using more female actors in our trailer, so this might make the target audience of female go up, but then again, males might find them attractive, which will make them want to watch the film even more. 

This secondary research will influence my primary research as I will interview and create focus groups with a represented sample of my proposed audience.